SEO report of pltech.co.nz

Redirected to arda.ai/

ARDA  •  AI coaching platform

arda.ai/

AI coaching platform

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : arda.ai/

Character length : 8

Title
ARDA  •  AI coaching platform
Description
AI coaching platform
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://arda.ai/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
ARDA  •  AI coaching platform

Character length : 44

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 17%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
304000
Heading structure in the source code
  • <H1> ARDA
  • <H1> People exercise for a reason. Are your wearable devices and apps helping them achieve their goals?
  • <H1> Pioneering wearables for training since 1987
  • <H3> AI and Machine Learning for Exercise
  • <H3> Software is becoming the wearable kingmaker
  • <H3> It’s a jungle out there
  • <H3> The ‘Intelligence Revolution’
Word cloud
  • fitness9
  • arda7
  • performance_lab6
  • lab5
  • wearable5
  • exercise5
  • performance5
  • read4
  • intelligence4
  • kerrimcm4
  • it’s4
  • co/…4
  • applications3
  • how3
  • software3
  • see3
  • health3
  • next3
  • coaching3
  • them3
  • goals3
  • research3
  • follow2
  • capital2
  • training2
  • callaghannz2
  • areas2
  • since2
  • intel2
  • director2
  • generation2
  • provides2
  • suite2
  • product2
  • activity2
  • press2
  • investment2
  • natarajan2
  • deepak2
  • roadshow2
  • along2
  • join2
  • colab_aut2
  • proud2
  • #autuni2
  • hear2
  • #wearables2
  • #ai2
  • pioneer2
  • very2
  • #htanz2
  • learning2
  • machine2
  • story2
  • delivering2
  • user2
  • colmkear2
  • finalists2
  • frm2
  • autuni2
Keyword matrix
wordtitledescriptionsheading
fitness
arda
performance_lab
lab
wearable
exercise
Two Word cloud
  • performance lab3
  • here rt colab_aut2
  • hear performance_lab2
  • very proud2
  • for exercise2
  • next generation2
Three Word cloud
  • hear performance_lab pioneer2
  • see kerrimcm frm2
  • with callaghannz t.co/…2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 3 images on this web page.

Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
6.30
Flesch Reading Ease
60.80
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.70
Dale–Chall Readability
6.90
SMOG Index
9.60
Spache Readibility
5.00
Number of letters
2945
Number of words
602
Number of sentences
99
Average words per sentences
6
Number of syllables
995
Syllables in words
984
Average syllables in words
1.65
Number of words in first three syllables
121
Percentage of word / syllables
20.10
Words not in Dale-Chall easy-word list
252
Words not in Spache easy-word list
161

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 1.5 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
57
Number of source domains
12
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://arda.ai/.. /modernizr-2.8.3.min.js
  • https://use.typekit.net/dpc4uoe.js
  • https://use.fontawesome.com/809410f3bd.js
  • http://ajax.googleapis.com/ajax/libs/jquery/2.0.3/jquery.min.js
  • http://arda.ai/.. /unslider-min.js
  • http://arda.ai/wp-content/themes/arda_1.1/assets/js/plugins.js
  • http://arda.ai/wp-content/themes/arda_1.1/assets/js/main.js
  • http://arda.ai/wp-includes/js/wp-embed.min.js?ver=4.9.5
List of render blocking css files
  • http://arda.ai/wp-content/themes/arda_1.1/assets/css/main.css?v=1.0
  • http://arda.ai/.. /normalize.min.css
  • http://arda.ai/.. /fancybox.min.css
  • http://arda.ai/wp-content/themes/arda_1.1/assets/css/flexslider.css
  • http://arda.ai/wp-content/themes/arda_1.1/assets/css/unslider.css
  • http://arda.ai/.. /unslider-dots.css
  • https://use.fontawesome.com/809410f3bd.css
  • https://use.fontawesome.com/.. /font-awesome-css.min.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://arda.ai/wp-content/themes/arda_1.1/assets/js/vendor/modernizr-2.8.3.min.js
  • http://arda.ai/wp-content/themes/arda_1.1/assets/js/vendor/unslider-min.js
  • http://arda.ai/wp-content/themes/arda_1.1/assets/js/vendor/jquery-2.0.3.min.js
  • http://arda.ai/wp-content/themes/arda_1.1/assets/js/plugins.js
  • http://arda.ai/wp-content/themes/arda_1.1/assets/js/main.js
  • http://arda.ai/wp-includes/js/wp-embed.min.js?ver=4.7.5
File size of all javascript files combined
1.58MB
Javascript minifying
You can save 247B (20% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://arda.ai/wp-content/themes/arda_1.1/assets/css/main.css?v=1.0
File size of all css files combined
386.24KB
CSS minifying
You can save 1.9KB (21% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
53.49KB
Gzip compression
Error! By using Gzip you can save 4.8KB (64% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
36
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://arda.ai/.. /fancybox.min.cssExpiry time is not specified
http://arda.ai/wp-content/themes/arda_1.1/assets/css/flexslider.cssExpiry time is not specified
http://arda.ai/.. /normalize.min.cssExpiry time is not specified
http://arda.ai/.. /unslider-dots.cssExpiry time is not specified
http://arda.ai/wp-content/themes/arda_1.1/assets/css/unslider.cssExpiry time is not specified
http://arda.ai/wp-content/themes/arda_1.1/assets/img/logo-intel.svgExpiry time is not specified
http://arda.ai/wp-content/themes/arda_1.1/assets/img/logo-oakley.svgExpiry time is not specified
http://arda.ai/wp-content/themes/arda_1.1/assets/img/logo-vi.svgExpiry time is not specified
http://arda.ai/wp-content/themes/arda_1.1/assets/img/logo.svgExpiry time is not specified
http://arda.ai/.. /partner-intel.jpgExpiry time is not specified
http://arda.ai/.. /partner-oakley.jpgExpiry time is not specified
http://arda.ai/wp-content/themes/arda_1.1/assets/img/partner-vi.jpgExpiry time is not specified
http://arda.ai/wp-content/themes/arda_1.1/assets/img/twitter_bg.jpgExpiry time is not specified
http://arda.ai/wp-content/themes/arda_1.1/assets/js/main.jsExpiry time is not specified
http://arda.ai/wp-content/themes/arda_1.1/assets/js/plugins.jsExpiry time is not specified
http://arda.ai/.. /modernizr-2.8.3.min.jsExpiry time is not specified
http://arda.ai/.. /unslider-min.jsExpiry time is not specified
http://arda.ai/wp-content/uploads/2014/11/baruch.jpgExpiry time is not specified
http://arda.ai/wp-content/uploads/2014/11/intel_logo.pngExpiry time is not specified
http://arda.ai/wp-content/uploads/2014/11/jon.jpgExpiry time is not specified
http://arda.ai/wp-content/uploads/2014/11/kerri.jpgExpiry time is not specified
http://arda.ai/wp-content/uploads/2014/11/mb_tint.jpgExpiry time is not specified
http://arda.ai/wp-content/uploads/2014/11/whitepaper-bg.jpgExpiry time is not specified
http://arda.ai/wp-content/uploads/2014/11/woman_treadmill.jpgExpiry time is not specified
http://arda.ai/wp-content/uploads/2018/05/Blue_graphic.jpgExpiry time is not specified
https://use.typekit.net/dpc4uoe.js10 minutes
https://static.doubleclick.net/instream/ad_status.js15 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
1.10MB
Image optimisation
You can save 537.6KB (57% compression) by optimising the images below:

 Links

We found a total of 38 different links.
Internal links: 23
External links: 15

External links:

Link text (anchor) Link strength
@KerriMcM
@performance_lab
@#htanz.
@Colab_AUT
#AUTuni
@Performance_Lab
#AI
#Wearables
t.co/…
@ColmKear
@AUTuni
#cprize2017
@callaghannz
t.co/…
Follow us

Internal links:

Link text (anchor) Link strength
ARDA
Skip to content
AI Coaching
The Research
Performance Lab
Experience ARDA
Read our story
Read on
Read on
Read on
Press & Media
Introduction
Modules
FAQs
Learn more
Our research areas
Jon Ackland
Whitepapers
Our story
Our senior team
Blog
Press
Contact us

 Website security

IP
120.138.19.15
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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